Our Story

Travel is More Than Arrival

Eetay was born from a simple belief: that the most remarkable places are the ones most people walk right past.

Algarve most people know is a coastline. Sun-bleached cliffs, crowded beaches, and resorts that feel the same the world over. That Algarve is real and it's beautiful. But it is only a fraction of what this region holds.

Inland and along the eastern shore, there is another Algarve entirely. Cities where Roman foundations sit beneath Moorish walls and Manueline cathedrals. Markets that have traded for centuries. Streets where the smells, sounds, and textures of daily life have changed slowly, quietly, over generations. Cities like Faro. Like Olhão. Cities that reward those who arrive with curiosity.

“We didn’t set out to build a tour company. We set out to share something we loved and couldn’t believe more people didn’t know about.”

Eetay was built for the traveller who moves differently. Who lingers in doorways, reads the plaques on walls, and wonders about the lives that came before. We build our experiences for that person. For the curious traveller, those who looks deeper.

What We Believe

The Principles That Guide Every Experience

01

Depth Over Breadth

Our travel experience is about knowing a few good places well, rather than racing through many. Good travel is slow, attentive, and unhurried.

02

Intimacy as Design

Every experience is for your group alone. No strangers, no schedules, no compromise. The city unfolds on your terms.

03

Sastisfaction in discovery

The best adventures come from results well-earned. Our experiences feel rewarding due to the teamwork and obstacles required to complete the experience as a journey rather than a destination.

04

The Overlooked Algarve

We focus on places tourism hasn’t yet erased. Algarve’s less visited regions hold stories many visitors will never encounter. Our customers will.

Cities Worth Getting Lost In

We focus on Algarve’s historic, less visited places with genuine character, centuries of history, and the atmosphere that comes from being largely undiscovered. We bring discovery to you through the Secret Trail. Launching in:

The Region

Why Algarve’s Hidden Cities?

The Southern Iberian Peninsula draws millions of visitors each year, the vast majority go to the beaches. Which means places like Algarve's historic cities remain, to an extraordinary degree, genuinely undiscovered.

We see a chance to offer something increasingly rare in European travel: cities with deep histories and strong identities, where you can still explore without feeling like you’re on a conveyor belt.

Our mission is to open that door and to make sure you find the things worth finding when you walk through it.

“The best travel memories come from the moment you discovered something real, something unexpected that you’ll be telling people about for years.”

Start with The Secret Trail: Faro